Amazon vs Target Baby Registry: Which One Is Better in 2023?
A comprehensive guide between choosing Amazon or Target for your baby registry
Are you getting ready to plan your baby registry and are torn between different websites to create it on? Totally understandable, there are lots of options!
If you’re debating between Amazon vs Target baby registry then this post is perfect for you.
You’ll discover the benefits of Amazon, the benefits of Target, and then you’ll find a clear comparison table.
Of course you’ll decide for yourself but this will help you make that choice.
So let’s get right to it.
Choosing items for your baby registry
In order to make a proper decision for your baby registry, it’s important to keep in mind what type of items you want to add there.
This list of baby registry items can certainly help you get started!
You should also ask yourself the following questions to help you decide on the best baby registry:
- Are you looking for only baby items?
- Do you want to add household items too?
- Are you seeking high quality items only?
- Do you want to add gift cards that can be used anywhere?
- Are you particular about eco friendly and vegan items?
Once you have a general idea of what you want your baby registry to look like, we can delve into the pros and cons of Amazon vs Target baby registry.
Benefits of Amazon
Amazon is a one-stop-shop kind of site.
You go there, fill up your cart with everything you can possibly need and it shows up at your doorstep.
When creating an Amazon baby registry, this can be really convenient since you can add so many categories of items to your list.
You want a crib? It’s there.
You want baby onesies? It’s there.
You want a breast pump? Also on Amazon.
You want a storage unit for when your baby will outgrow clothes and toys? It’s there too.
You get my drift? Everything you’ll need for your baby, even things beyond the usual registry items will be on Amazon.
This is a major benefit of choosing Amazon for your baby registry.
Another thing I love about Amazon which you can’t find in Target is that they ship internationally. This is helpful if you’re living out of the US and still want to have a registry that your American friends can buy things from.
Also, Amazon tends to be cheaper than most other stores so you can get the most bang for your buck.
You’ll also find more eco friendly products on Amazon since they have countless brands to choose from.
Related: The Ultimate Breastfeeding Essentials Checklist (PDF Included)
Perks of Amazon baby registries
There are specific perks when using Amazon for your registry. These include:
- Free welcome box valued at $35
- Ability to add items from other sites to your registry with the Universal Registry option
- 10% completion discount (15% for Prime members) on items leftover from your registry 60 days prior to your due date
- Free returns for 1 year
- Allows group gifting so a few people can chip in to buy more expensive items
Benefits of Target
One thing unique to Target that you won’t find with Amazon is that they have physical stores. You can actually stop in there and browse the items.
This can be helpful if you want to set up a Target baby registry in the store with one of the representatives helping you.
Returning items to Target can be really simple if you’re already there, shopping for other items. You don’t need to send it back via shipping.
Target can be easier for building a baby registry for those that get overwhelmed by too many options.
With Amazon, you’ll find millions of items and it can be difficult to choose between so much.
In Target, you’re more limited on the number of items and brands so it can be simpler to choose what you need.
Perks of Target baby registries
Some perks specific to Target include:
- Free welcome kit valued at $100
- Ability to add items from other sites to your registry with the Universal Registry option
- 15% completion discount on items leftover from your registry 8 weeks prior to your due date
- Free returns for 1 year
- Allows group gifting so a few people can chip in to buy more expensive items
Related: Baby Care Tips for New Moms that You Never Knew
Amazon vs Target baby registry summary
Let’s summarize all the perks of Amazon vs Target baby registry so it’s clear for you.
| Welcome kit | Universal registry | Final discount | Returns | Group gifting | Physical Store | |
| Amazon | Valued at $35 | Yes | 10% (15% for Prime) | 1 year | Yes | No |
| Target | Valued at $100 | Yes | 15% | 1 year | Yes | Yes |
From the table above, Target seems like the better option.
Several of the benefits are the same for both, but Target has a better welcome kit and higher completion discount if you’re not a Prime member.
Amazon has a much larger selection of items, in every category you can think of.
Target has physical stores, making shopping and returns easier.
It all comes down to what’s important for you.
If you’re looking for cheaper products, eco friendly baby items, and a huge variety, then Amazon is your go to registry option.
If you’re looking for easy access to stores, a higher value welcome kit, and a high completion discount, then Target should be your baby registry choice.
To wrap up
It’s a close tie of Amazon vs Target baby registry. They both have fabulous options, making it difficult for moms to decide between the two.
However, based on the perks mentioned above for each site, you’ll have an easier time deciding on the best baby registry option.
I used Amazon and I was really happy with it, that’s mostly because I was international and needed items shipped out of America.
Which baby registry do you plan to go with?
